Which advertising restriction is prohibited for inclusion in the rules?

• A. Restriction on a license holder's personal appearance or voice in an advertisement
• B. Restriction on the use of any medium for advertising
• C. Restriction related to the size or duration of an advertisement
• D. Restriction of advertisement under a trade name

Answer: (B)

Advertising rules regulate what must be communicated and how a licensee is identified, not which channels may be used. A blanket ban on using any advertising medium would unfairly limit how licensees reach clients and could curb fair competition, making it impossible to utilize popular platforms like online ads, social media, or broadcast media. The focus of permissible rules is on truthful content, proper identification, and professional presentation, not on restricting the medium itself. Other restrictions that govern appearance, duration or size, or use of a trade name are about how the message is presented or identified, which can be addressed within professional standards without blocking the choice of advertising channels. So the rule that is not allowed is a blanket restriction on the advertising medium.